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So you have a great website - but hardly anyone visits it? Click here
For some strange reason, many website owners assume that, once they have created and launched a website, people will flock to it in large numbers. In reality, no-one is even going to know or care that your website exists unless you promote it effectively. Creating a website and expecting hordes of people to visit it is a bit like having your telephone number listed in the telephone directory and expecting thousands of people to call you every day. Why should they? The only way to get a steady stream of quality traffic to your website is to make sure that it appears in the first pages of search results for terms relevant to your business; and the only way to achieve this is through expert search engine optimization. That is what we offer: solutions to take your website to the top of the major search engines, especially Google, using the most up-to-date search engine placement techniques including optimizing both on-page and off-page factors.
Is your website getting enough traffic to make it commercially viable? Click here
There isn't much point in having a great website if nobody knows it exists! As an online business, you need top positioning in the major search engines and directories, including Google, Yahoo, MSN etc., so that people who are looking for the kind of goods or services you are offering can find your website easily, preferably on the first page of their search results.
We can optimize your website to obtain the best possible search engine results. This involves analyzing every aspect of your website and letting you know exactly what changes need to be made in order to get better search engine positioning (or making those changes for you if you opt for a managed solution).
Why the first three pages are all that matter Click here
As the internet becomes increasingly dominated by large companies that can afford to spend huge amounts of money on improving their search engine ranking, it is becoming more difficult every day for small to medium-sized websites to get exposure in search results. Most listings are buried hundreds or even thousands of pages deep in search engine results, and are rarely if ever seen by people carrying out searches. The reality is that unless your website is listed on the first or second page of results for popular search terms, it is unlikely ever to be seen. Over ninety per-cent of surfers do not search beyond the first page of results, and only .05% search as far as page 3. What chance does your site have of being found if it is buried away on page 206? - or even on page 6?
How to get to the top of Google Click here
If you leave your search engine position to chance, you will almost certainly lose out, because the odds are stacked heavily against you, especially if you are in a highly competitive business such as real estate. Think about it: a Google search for "property in Spain" produces millions of matches - and only ten of these can appear on the first page of the search results! You don't need to be a mathematician to figure out that, left to chance, your website is probably never going to see the light of day. It is no accident that the same "top 10" websites for popular key terms dominate the search results year after year. In almost every case, they are employing advanced SEO techniques. Major companies and corporations spend millions of euros annually on SEO in their efforts to achieve and maintain top placement in Google searches. We can achieve the same results for a small fraction of their costs.
What makes Google so important? Click here
When it comes to web searches, Google is king. According to the most recent figures, Google's share of worldwide searches in Summer 2008 was 62%, compared with less than 18% for Yahoo. In Europe, Google's share of the search engine market is even higher, at around 80%. In other words, eight out of every ten searches made online in Europe is made using Google.
Experts at your service Click here
We have been working in the field of website design, development and online marketing since 1995. Our team includes some of the industry's leading experts in this area, and particularly in search engine optimization. Our own websites - which include findSpanishProperty.com, GranadaProperties.com, and, of course, CostaTropical.com - have top placement in Google, MSN, AOL, Yahoo and all the other major search engines - so you need have no doubt as to our level of experience and expertise in developing and promoting websites.
What exactly is Search Engine Optimization (SEO)? Click here
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site by getting it to appear in the first pages of search engine results for popular terms relevant to the website in question.
How does SEO work? Click here
Search engines take a wide range of factors into account when deciding where a website will appear in search results for specific terms. These can include the website's title and description, the number (and importance) of inbound links, its meta tags, PageRank, text, headers, alt attributes, link titles, age and history, the location of the server, the site's download speed, the TLD (type of domain), and many other factors. Understanding why some websites turn up on page 1, while others remain buried on page 2,000, and applying this knowledge, is the essence of search optimization. By changing just one or two elements, a site can drop from page one to page 100 of search results - or vice-versa. By studying what search engine robots "like", and modifying the design and content of a website accordingly, a website listing can be nudged towards the top of search results.
What is copywriting? Click here
Copywriting (not to be confused with copyrighting, which is a different thing altogether) is the use of text to market or promote a person, business, product, or idea. The purpose of marketing copy, or promotional text, is to persuade the reader to act - for example, to buy a product or subscribe to a certain viewpoint. Good copywriting is a skill which combines linguistic dexterity, salesmanship and a knowledge of human psychology. In the context of SEO, it also involves familiarity with the relative values (in terms of search engine importance) of words and terms used in searches, and an ability to incorporate high value terms into website text.
FREE Assessment of Your Website
If you're not sure how well your website is doing in the search engine stakes, or how your site compares with that of your main competitor, click here to request a FREE report.
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Be Found on GOOGLE!
